In this campaign we are collaborating with the amazing Raline Shah who also supports our cause. Read this interview to learn more about her views >>
Tell us why this campaign with Bumiterra and HuntStreet matters to you?
This collaboration between HuntStreet and Bumiterra matters to me because it’s something that I have believed in for a while—and I have actually been a big fan of HuntStreet and its founders since it came to fruition in Indonesia. I thought it was very forward-thinking of a bunch of Indonesian girls to come out with a vintage fashion platform—but for luxury. Because being an Indonesian girl coming from Jakarta where everyone is so obsessed with brands and fashion, it can be seen as very trivial - which a lot of times it is. You just buy things and just live an aesthetic life based on trends. But actually these girls when they set this up, they thought, “How can we do this in a way that the people that don’t have access or can’t afford it, can experience luxury? And the people who no longer love these items that are so well-crafted - luxurious items with big names - how can they discard the items in a wonderful way, in the way that these items deserve so that someone can just love them again?”
So I thought, this matters to me because I have always thought that there has to be a way to discard beautiful items and there has to be no shame as well tied to it. ‘Cause there is so much shame in people buying goods that were someone else’s or something that is cheap and not trendy anymore and it’s just very shameful somehow in our culture, it’s like—“Oh you can’t afford it, so you buy it!”. But the truth is, many people can’t afford luxury items at a retail price. So why is it shameful? We should be proud that we’re empowered women who work for our money and want to have beautiful things at a price point that makes sense and it doesn’t have to be fast fashion all the time.
I think it’s important for me to support this because it’s a start of seeing resale platforms in Indonesia work together with environmental organizations—like Bumiterra and HuntStreet’s collaboration. I think people need to understand the concept that what you buy and what you wear can also help the environment or damage it. If you do some research and you're inquisitive on these things, there’s so much waste in fast fashion and people just changing trends all the time producing things with plastic. I would feel really sad if I’m not involved and trying to get people to be more aware of how the things you buy impact the environment, not just what you eat and how you live. It’s a whole lifestyle. If I don’t do it, who will? If we don’t do it now, then when do we do it? So yeah, it’s important for me to do this.